Clever selling is always about entering into a win-win situation with customers.
More and more competitors are investing more and more energy in successfully achieving target revenues. As the pressure to turn in a winning performance intensifies, the only way forward is to secure competitive advantage for the company by planning and presenting systematic sales policies.
To steer and manage sales successfully, as well as the effectiveness of incentive systems, it is essential to systematically develop the selling skills of the people who work in sales.
Achieving good sales results in the short, medium and long term is increasingly down to soft factors. Central to this is the ability to quickly build a personal rapport with target customers that will last over time. A strong command of interpersonal skills and recognising the effect this can have on closing a deal are also essential to succeed in sales and to reach targets and achieve the desired results.
Most people working in sales need regular encouragement and the right incentives to deliver sales results as agreed. In the future, successful salespeople will not just need the right blend of customer orientation skills but also the ability to focus on reaching consensus. Central to this is an ability to make things happen. With all skill sets and sub-skills, the key priority lies in (measureable) behaviour and activities that are central to effective sales staff performance (and no longer people’s personality and character).
Accordingly, CAAT provides you with established training methods that have a strong scientific foundation. This empowers you to monitor the selling and consulting skills of employees, to build on these and to maintain high standards. We offer an internationally unique selling model that provides the participants on our courses with the tools they need to capture areas of activity individually and to improve and raise skill levels measurably in the long term. One of our particular specialities lies in the negotiation of high-value deals.Illustration on selling by Hubert Greiner