Target Groups
When it comes to business success, senior management can be considered the biggest multiplier. The demands placed on senior managers are intensifying and subject to continual change. As a result, it’s important to meet these demands intelligently. The primary goal has to be to safeguard business success.
Junior management describes managers on the foundation level of the business, so this typically includes team leaders, foremen, master craftsmen, office managers, etc.
Junior managers have a direct impact on productivity and quality. They work at the key point of overlap between operative processes and management. In all companies, the majority of people report directly to junior managers. People with formal qualifications are particularly likely to look for leadership and have a strong preconception of what their leaders should be like.
Similar to middle managers, junior managers are under pressure to succeed from two angles. Junior managers have to meet targets and the expectations of their seniors. At the same time they have to be able to articulate their own expectations and those of their colleagues – and be willing and in a position to push these through the business.